Reality check: how consumers feel and behave when receiving/acquiring a connected device

Here are some research data that make the challenge more tangible in a consumer IoT perspective.

According to a press release and new infographic (see below) from McAfee (Intel Security), released at the occasion of the 2016 holiday season, only 42 percent of consumers take proper security measures to protect their new gadgets. And among these gadgets are obviously connected devices too.

From drones to smart home products and other Consumer IoT devices: they are all a risk and not just for the uninformed or uncertain consumer.

After all, the age of IoT is one of hyper-connectedness. What is certain though is that the consumer is impatient and McAfee found that a whopping 79 percent of consumers start using connected devices within the first day of receiving them. The chart below, based on the press release, shows the discrepancies in consumer awareness regarding vulnerabilities between some ‘older categories’ and some ‘newer’ connected devices.

Moreover, only 42 percent of consumer claim they take the proper security measures and while most consumers realize it is important to secure their devices, 47 percent are certain if they are taking the proper measures to do so.

Depending on the type of device and involved technology it’s also hard to do so within one day. Futhermore, who says that the device can be properly secured to start with if it comes from one of those manufacturers that didn’t take proper precautions?

If you look at some of the most hackable gifts for the 2016 holiday season according to McAfee/Intel Security, you immediately see quite a few are connected devices.

It’s of course not just this holiday season that consumers will buy connected devices. The market is still relatively limited with wristbands, home automation and smartwatches taking the lead (the McAfee research, conducted by OnePoll, also mentions drones as you can see).

According to IDC, by 2018, 16 percent of the population will consist of the demographic cohort we called ‘Millennials’ and that should accelerate IoT adoption.

Add to that the consumer electronics, wearables, home automation (security systems) and other forecasts (watch smart eyewear) and the picture is clear: consumers aren’t going to wait until security challenges are solved, even if they remain a concern.